Caryl Baker Visage has serviced thousands of faces since it opened in Sarnia’s Bayside Mall almost forty years ago. The store’s current owner, Jennifer Crawford, has carried on the tradition in her current Lambton Mall location. Caryl Baker Visage’s mission remains the same: to be Sarnia’s premiere face spa and go to destination for the best beauty products and services to make each client their most beautiful self.
Crawford learned the cosmetic business at a young age and always loved being a make-up artist. She managed The Body Shop in Lambton Mall for several years. “I loved what I was doing. The owner of the Body Shop was amazing. She taught me a lot and she gave me a lot of responsibilities.” However, when Crawford became the corporate manager, she started to feel boxed in. “They tell you which shifts you have to work and I wanted to make my own decisions for the business,” she explains.