The next time you are at the hospital, make sure you pop into Poppies, the cozy and eclectic gift shop located in the Atrium. Poppies opened in July of 2010 to coincide with the unveiling of the new Bluewater Health Hospital. “Two years of planning went into creation of this unique store,” says owner Susan Chamberlain. The store name was one of many suggested by a very creative friend. “I’ve always loved poppies, they are a beautiful flower and they make for very attractive branding.” She enlisted a local designer to create the original, hand-drawn logo.
Chamberlain used a professional designer and her extensive retail experience to design the layout and the concept of the store. “I took an exploratory trip to the annual gift show a year before opening to start the process of forming a vision for Poppies.” Chamberlain originally envisioned the store would offer more books than giftware, but that quickly changed. “One of the joys of being an independent business person is that you can adapt to the market quickly.” The store offers confections, newspapers and magazines, along with purses, giftware, clothing, jewelry, gifts for new babies and a selection of books. “I love building stores that people enjoy.”