Doctors Luke Winegard and Brendan Carney Kilian opened In Motion Health, Wellness and Fitness in January 2007. Friends since they began chiropractic school in Toronto in 2002, both knew that they wanted to start their own business. “We knew we wanted to work for ourselves, not for someone else. We wanted to open a multi-disciplinary practice and there was nothing similar in Sarnia at that time,” Carney Kilian explains.
Although neither was originally from Sarnia, they both agreed that the city was the perfect location for their new enterprise. Winegard had an uncle and cousins in Sarnia and Carney Kilian’s wife was raised here, so they had connections in the city. Quality of life was very important to them.
Most importantly, they saw an opening in the market. “There’s no shortage of health care professionals here, but we envisioned offering something different,” Carney Kilian explains. While studying in Toronto, both had worked for multi-disciplinary clinics in the GTA. They took this experience to heart as they planned for their own business. “It made sense for us to come to Sarnia. There was no one else running the kind of business we envisioned,” Carney Kilian explains. As students they put together a detailed business plan. They quickly learned that business plans rarely reflect how a business will in fact run. “They definitely don’t teach you how to operate a business in chiropractic school,” Winegard asserts.