The ability to help people and give back to the community acts as a foundation for Christine Yurchuk, owner of Lilith Boutique. Yurchuk purchased the eleven-year-old business in 2016. “I had already been running the Fitting Room for two years, which was for mastectomy clients, and this opportunity presented itself. There was no better way to expand the business than to fit bras for all women.” Yurchuk moved the business from Petrolia to downtown Sarnia.
She recently relocated to a larger space at 184 Christina Street in February. The new space is well situated to receive referrals from other area clothing stores. The move has allowed Yurchuk to bring in other lines such as swimwear, cruise wear and easy pack. “We want to offer transitional clothing that can be worn poolside, out for dinner or lounging around your hotel room.” “Some of these pieces are pocketed to accommodate a breast form for my mastectomy customers.” Bathing Suits can be ordered in for clients. “We can order them in based on cup sizes. Clients are fitted to get the best result.”
When Yurchuk decided to purchase Lilith Boutique, she went to Toronto and attended training sessions offered by a successful boutique owner. “There’s a lot that goes into doing a proper fitting. Training with her was money well spent.” An interior decorator by trade, Yurchuk uses her eye for symmetry and balance when working with clients. Some moments in the store are pretty emotional, but Yurchuk tries to balance that out with smiles and laughs. Regular and mastectomy fittings often have the same results. “It allows customers to look in the mirror and see what they are supposed to look like. It can help them build back their confidence. That’s a bonus for me, that fills me up.” Yurchuk has visited clinics, surgeons and oncologists in Lambton County to show them the products that are available.